Kite & Co. | Stationery Brand
- Project Type
- Brand Identity
- Brand Niche
- Stationery, Retail
- Brand Style
- Whimsical / Editorial / Charming / Precise
- Deliverables
- Brand identity (logo suite, brand graphics, typographic system, colour palette, pattern), add-ons (packaging, product line artwork).
- Design Direction
- A kite-tail ampersand became the heart of the identity — playful, but drawn with draughtsman precision. A blush-and-ink palette with paper-like textures keeps the brand tactile, and the pattern system celebrates the tools of writing.
Kite & Co. makes stationery for people who still believe in handwriting. The brand balances whimsy with precision, like a beautifully ruled page.
The identity system was designed to extend across a growing product line, with artwork frameworks that keep every notebook cover part of the same family while letting each design fly on its own.
The identity system was designed to extend across a growing product line, with artwork frameworks that keep every notebook cover part of the same family while letting each design fly on its own.
