Wagtail | Pet Supply Co.
- Project Type
- Brand Identity
- Brand Niche
- Pet Care, E-commerce
- Brand Style
- Joyful / Friendly / Trustworthy / Energetic
- Deliverables
- Brand identity (logo suite, mascot, brand graphics, typographic system, colour palette), add-ons (packaging, social templates).
- Design Direction
- A bouncing wordmark with a tail-wag underline and a scruffy mascot named Biscuit. The palette pairs chartreuse with warm cream and ink for a brand that feels like a happy bark sounds.
Wagtail sells pet supplies with a promise: everything your dog would choose if they had thumbs. The brand needed to feel joyful without tipping into childish.
We designed a system where the mascot carries the fun and the typography carries the trust, letting the brand flex from playful social content to credible packaging shelf presence.
We designed a system where the mascot carries the fun and the typography carries the trust, letting the brand flex from playful social content to credible packaging shelf presence.
